Shoebox Comptometers - Advertising

Print advertising became a major factor in promoting Felt's machine. The primary focus was in office supply magazines where the testimonials and operational efficiencies could be described in detail.

Note the progression of the company address over the years as the business expanded with additional manufacturing plant. Felt clearly wanted to stay close to where the action was.

1892
Ad

1894
Ad

1896
Ad

1904
Ad

1909
Ad

1911
Ad

1912
Ad

1913
Ad

1914
Ad

1917
Ad

1918
Ad

1919
Ad

1921
Ad

1924
Ad

1926
Ad

1936
Ad
(click on pic for text)
Of course, F&T's worthy rival was not to be outdone, either. In 1912, Burroughs proudly promoted their entry into the calculator market with this ad...
BurroAd1912

...and, presumably after the case design lawsuit was settled, continued to promote and sell the machine in the international market as this 1915 ad in a Helsinki magazine confirms...

BurroAd1915
Translation (courtesy Timo Leipala)...
"Burroughs calaculating. Adds, multiplies, subtracts, divides.
Ask for a test machine. Ask for an instruction manual."
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